Heads turned and huge crowds formed at the Beretta stand at their two recent exhibitions.
in guns blazing
At two expos in Sydney and Melbourne there was a buzz of excitement surrounding the Beretta brand.
Two holographic displays – the SPARK and the BLAZE were the centre of attention, drawing crowds with our incredible animation, exciting sound effects and custom designed stands.
The large BLAZE unit promoted the Tikka T3x Rifle series, the animation depicted the exploded gun to reveal its individual features and functions. The stand had an actual T3x rifle displayed behind a viewing window allowing a deeper connection between product and story.
The smaller SPARK unit exhibited a rotation of lifestyle animations, representing the multiple gun brands that Beretta were promoting, each with their own unique elegance, fashioned by sounds effects and visual styles. We integrated a custom touchscreen competition registration system into the stand, allowing customers to be lured in by the display and then won over by the opportunity to win a prize, creating a win-win situation where Beretta was able to harness this data and information for future sales.
AFTER THE SHOW
Beretta has purchased both units and have gone on to display them in their prestige showroom, where the they continue to impress customers and influence sales daily.